Serra Kirdar Exclusives
Collaborations are at the heart of Serra Kirdar. Rooted in the belief that creativity thrives when knowledge and ideas are shared, Serra Kirdar brings people together to turn collective vision into something magical.
Serra Kirdar X Art of Heritage
When Dr. Serra Kirdar travelled to meet Art of Heritage’s chief executive, Princess Nourah bint Mohammed Al Faisal, she was astounded by not only the intricate craftsmanship on display at the atelier but the dedication of the team, some of whom are women with disabilities. Dr. Serra Kirdar felt compelled to return the next day. Pouring over books containing archival motives, designs and colourways from the five regions of Saudi Arabia, the following day an idea was born.
Meeting weekly over the following three months, Dr. Serra Kirdar worked back and forth with the Riyadh atelier. Ensuring the designs met the vision of the woman Serra had in mind, to retain both brand identities, HRH Princess Nourah bint Mohammed Al Faisal meticulously oversaw each new design. Serra Kirdar x Art of Heritage is a capsule collection of modern, easy-to-wear pieces designed with the spirit of women who effortlessly straddles both East and West in mind.
A fusion of East meets West, and craft meets tech, from Riyadh to London, the collection embodies history, tradition and modernity. Unrestricted by catwalk trends in the opposite of throwaway fashion, for the first time in history, a collection of Western silhouettes features all 5 Bedouin tribal motifs and colourways. Designed to be treasured forever.
The launch of this capsule collected was hosted in fall of 2024 by HRH Prince Khaled bin Bandar, former ambassador to the Kingdom of Saudi Arabia at the Royal Embassy of Saudi Arabia in London.
With each of the five Saudi regions represented, Serra’s collection of high-end womenswear inspired by Western silhouettes worn in the 1970s is decorated with tribal motifs.
A true representation of East meets West, the ongoing collaboration shines a light on the traditional craftsmanship Art of Heritage wishes to preserve for future generations.
